In part 1, we looked at how Audio and Video technology have evolved. In this article, we’ll look at even more prodigious improvements.
Meetings/Conferences Technology
Back in the day, conferences were straightforward. They lacked audio and video technology elements. A speaker talks to a group of people gathered in a large room. They may have a collection of slides, or simple demos, at best, speakers are dynamic, presenting
in front of informative and entailing backdrops. Feeding information to the audience through every one of our senses. But conferences generally had all the stale, uninteresting qualities of an extended class lecture, a one-way broadcast with limited interactivity. Today audio and video technology continue to evolve.
NOW
Customization and creativity are more prominent in conferences. Event production plays a huge role in the high-impact events seen today. Events can be customized with lighting, audio, and video technology, using displays to fit different themes and brands, much like corporate theatre. Audiences today want to be engaged, not lectured to, they want to be involved, they want to contribute, ask questions and get answers. This will ensure maximum engagement and retention of information.
Improved audio and video technology, such as video conferencing and web conferencing allow for keynote speakers from remote locations. Attendees can enjoy the content of the conference without having to leave their homes or office.
The Internet: audio and video technology
The linking of commercial networks and enterprises by the early 1990s marked the beginning of the transition to the modern internet and generated a sustained exponential growth as generations of institutional, personal,
and mobile computers are connected to the network. The earliest versions of wifi were implemented in the mid-1990s.
NOW
The internet has changed how audiovisual technology companies can display and transfer information. With the use of fewer wires, the internet has opened up new avenues for disseminating information. We can use a network to send a presentation from a computer to a projector to a series of handheld devices without scarfing quality or functionality.
We can’t imagine a world without the internet. Most traditional communication media, including telephone, radio, television, flyers, bulletin boards, and newspapers are reshaped and redefined, giving birth to services such as email, internet telephone, digital newspapers, online music, video streaming websites, video and web conferencing. By and large, it’s online social networking services that put events on the radar.
But the internet has changed more in the AV industry than how we send and present information. Event creators can use the internet to engage an audience while at the event with audio and video technology or customised mobile web apps. Attendees can use their smartphones to vote, provide feedback, or participate in other forms of audience response. And it’s through social media, blogging, videos, and other digital channels that attendees stay engaged long after attending an event.
Conclusion
Even with the multitudinous changes in audio and video technology, there will still be challenges. How do you engage the crowd, keep the audience’s attention and do it better each year? Soundroom Productions continues to meet that challenge.
We’ve met and worked with some amazing, supportive individuals and companies over the past 18 years, and we wouldn’t be where we are now without them. Today we continue to hold fast to our promise of keeping abreast with the fast pace growth of technologies that will influence the audiovisual industry in years to come.
So “connect” with us on our social media platforms, and subscribe to our blog as we continue to keep you updated.